“Project 11-11-11” Drug & Alcohol Abuse awareness E mail campaign


We have planned a unique "Drug & Alcohol abuse" awareness program for young people of society like teenagers. We have decided to collect unique customize poster contains a special slogan aiming youth under the category of “Drug & Alcohol abuse awareness” from the Leos throughout the world. We will take only 11 poster form 11 different countries (One Poster from one country). With that 11 unique poster & slogan’s we will create a collage and we will e-mail that collage to all participating Leos throughout the world. Then everyone will start circulate that e-mail to their friends and we also circulate that collage through social networking sites.


On 11th November 2011 at 11.11 (GMT) [11-11-11 11.11] we will start e-mail campaign after that 11days we will do the camp on schools.


At 11 Leo Clubs from 11 countries (see the list of participant for name of the exact Leo Clubs).


During the teenage years, the pressures to participate in drug and alcohol abuse are at their highest. Statistics from recent studies reveal that 27% of teens misuse some drug each month. These misused drugs include marijuana, alcohol, cocaine, and ecstasy, as well as prescription and over the counter medicines. Perhaps the worst part of it is, many teens fail to recognize the consequences of partaking in drug and alcohol abuse.

The greatest consequence of all–the most dangerous-–is dependence. When teens or anyone else abuse drugs and alcohol for long periods, it becomes harderand harder for them to stop. Getting clean from drugs and alcohol can easily be one of the most challenging and confusing things to accomplish, especially for teens, but it iscertainly not impossible. Teenagers successfully get clean from drugs and alcohol eachyear – So we just need to aware them about misuse of “Drug & Alcohol abuse”.

Being a part of the world most prestigious NGO “Lions Clubs International” we have taken take the initiative to aware teenagers about the bad side of “Drug & Alcohol abuse”. We think by our campaigning if 1 person will get benefited then we can assume that our programme is successful.


In our monthly board meeting which was held on October, 2011 chaired by the president Leo Naveen Lamahewa a idea has came up to do a project on 11.11.11 which is a special date that comes once in a century. I suggested doing a drug abuse awareness campaign for teenagers which is very beneficial for the society. However we needed to connect this project with number 11. We had several discussions going on & finally the idea came up to do international project with collaboration with 11 Leo clubs from 11 different countries. So, we decided to do email campaign on drug abuse awareness since a lot of teenagers use email facility & social community websites in regular basis these days. And that would be the best way to reach most number of teenagers.






Leo Club of University of Moratuwa


Sri Lanka

Leo Raveen Lankanatha

Leo Club of Jhargram



Leo Sanbed Narendra Pal

Club LEO L.A.P.A.C.H.O.S


Corrientes, Argentina

Leo Juan Antonio Alegre


108 Yb - Sicily


Leo Mentisano Ivan

Leo Club of South Kowloon


Hong Kong

Leo Lily Lee

Leo Club of Manigal Global

325 A


Leo Smaran Raj Nakarmi

Leo Clube Pederneiras



Leo Thadeu Schiavon

LEO Club of INTI International University



Leo Yugaataran Muniandy




Leo Ian Cabatay


403 A2


Leo Peter Okomesi

Leo Club of Penbrook, PA



LEO Ashley Cramer

As we connect with these 10 clubs I had to do a lot of email & facebook conversations with them. Soon they became best friends of mine & each & every one of them were keen to know other participants of the project. So, I decided to create a facebook group which is dedicated to this project called “11.11.11 Project”.


We created a dedicated blog for the project with collaboration with Leo Club of Jhargram which gives the updates on the project. Also we created facebook event for the project.


Leos which is a significant milestone for us.

The project was published on a Italian newspaper & district websites…………….

Article translation(Italian Newspaper):

The Leo Club Capo d'Orlando, chaired by Ivan Mentisano, has adhered to "Drug & Alcohol Abuse Awareness Advertising Project", an international project sponsored by Raveena Lankanatha, Leo Club University of Moratuwa (Sri Lanka), which pursues the order to combat the use of alcohol and drug abuse by young people around the world. The project consists in the dissemination of the initiative through the creation by eleven Leo Club (and that of Capo d'Orlando is one of these), a poster depicting an image accompanied by an appropriate slogan, able to

transmit to young people a positive message on the subject of alcohol and drug consumption.

Here is the instruction for the 11 participant clubs regarding sending the e-mail – please read it before send the e-mail.

If you are interested you have the permission to translate content of the email into your language.

You should start sending this email on 11th November, 2011 at 11.11a.m according to the time of your country. (When it’s 11.11a.m in your country, please start sending it).

We’ve attached all the project photos with the email for your convenience to download images. So, when forwarding please unattached them.

And when you are forwarding please unattached this document & the photos from the original email.

Send this email to as much as people you can…………..!!!

College Email Photos

Our original idea is to start sharing email at 11.11a.m (GMT). But for some countries this is midnight & it wasn’t practicable. So, we decided to start sharing it at 11.11a.m of each country. So we started sharing the email at 11.11a.m on 11.11.11 & that was a very exciting moment for all of us.

Our target was to reach 11,000 email receivers & we passed it quit comfortably. Here are number of email sending by November 15th 2011.

Here’s the reply we got from Youth Program Department of Lions Clubs International:

Thank you for sending us information on your innovative service project, that included Leo clubs from around the world. I have kept the images to possibly use in a presentation at the Leo Lion Summit 2012, during the Lions International Convention in Busan, South Korea. We are working on a slide show and I will try to include images from this fantastic project.
Keep up the hard work and thank you again for updating us on the 11.11.11 project.


allen perumal said...

I actually enjoyed reading through this posting.Many thanks.

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